Learn everything you can about your clients!
If Jiro Ono is one of your clients, watch "Jiro Dreams of Sushi" in its entirety. The links to the first and second halves of the movie are on my blog.
If Stradivari is one of your clients, learn about, or watch how a violin is made. There is a link on my blog, or there is a more detailed video on Jo Ann Kok's blog (link on the right of this page)... maybe watch both! It is also worth learning what is known of the man himself.
If Shinya Kimura is one of your clients, watch a promotional video and one of his workshop videos (they are generally short, and show different sides of his persona), and learn about engineering a motorcycle.
Where does Jiro source his fish, and how does he work and serve his food?
What tools and wood types does Stradivari use, and how long does it take to create an instrument?
How do the mechanics in a Kimura bike differ from a mass produced bike, and what can be done to a space to enhance Shinya's engagement and understanding of the materials he uses?
Once you know a bit about your clients personalities, work habits, the techniques they use and idiosyncrasies, you can let your architecture be informed by the knowledge. You want to make architecture that is sensitive to both the clients needs and the greater needs of the worlds resources, and is engaging with the surrounding environment.
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